Masterbeef is the brainchild of Darren Hamblin, a well-known and respected Central Queensland Wagyu Producer. For well over 20 years, Darren has been a data evangelist and an advocate of individual animal data collection. Darren makes all his critical business decisions based on the data he collects about every animal in his herd.

The formula is simple…all data is valuable!

Good, accurate data equates to sound and informed business decisions.  From producers to feedlot operators, abattoirs, sales and final customer feedback, everyone has a pivotal data role to play in the livestock supply chain.

Masterbeef is a partnership between Darren Hamblin and iScape, an Information Technology company based in Mackay and Brisbane, Queensland. iScape has over 15 years experience in software development with a strong AgTech and Mining sector background. The combination of Darren’s livestock industry expertise and iScape’s cloud based software capabilities has resulted in the development of the Masterbeef platform.